Let’s talk about a topic that very few people really enjoy – technology as it relates to Internet marketing. The fundamental question that most people ask themselves is whether or not they can truly help themselves if they are not comfortable with technology. Let me give you a scenario where this comes up often. An Internet marketer will hire somebody to create a website for them. Three months later, the Internet marketer wants to make some minor modifications to the website. These modifications, while minor, are critical because they have to do with the price of the product or service that is being promoted. For people who understand technology, making these minor changes is rather trivial. But what happens if you’re not comfortable with technology? Do you need to run out and hire somebody to make these changes for you? This is why we need to talk about this topic, and then to provide you with a useful tip that I think can really help you.
Whenever you have somebody do any kind of technical work for you, it is important that you understand that at some point in the future you will more than likely have to make some minor changes to whatever it is that has been done. This can be software, this can be a website, this can be the creation of an electronic publication, he can really be anything. You really need to ask yourself whether or not you want to go through the process of always having to hire somebody to do the work for you. My recommendation, especially if you are uncomfortable with technology, is to hire one individual who is capable of handling all of your technological needs. That way you have one person who turn to whenever something needs to be done. Ideally, this will be somebody who can make changes that you require within 12 to 24 hours.